Over the summer, while I was interning for a family friend, we played around with the idea of creating a business. The idea was to create an individual fitness challenge where, each month, there is a new workout. The goal is for the contestants to complete the challenge as fast as they can, and whoever had the fastest time for their age group would receive half of the prize pot.

Insight: All the competitive fitness challenges target top tier athletes .

Tagline: It’s Time Your Workouts Started Paying You Back.

Vibe for the Campaign: Rugged and tough.