This social media campaign is for people who have never used Lego before. I decided to go for your everyday 9-5 workers. I was doing research and found how mundane and boring offices were. I then got the idea to do Lego versions of everyday office supplies to bring the creativity and fun of Lego to a stereotypically boring environment.

Insight: Office workers are surrounded by stress and boring environments.

Tagline: Giving Structure to Your 9-5.

Vibe for the Campaign: The Office but make it Lego.