Washing on cold is superior to washing on hot. My partner Alessia and I were tasked with the experiential component. Together, we devised the Tide-Y House, a mobile storage container that would travel to college campuses to encourage and teach college students how to wash with cold water and why it is better. We chose to show this through the Tide-Y House, where we set up a mess room where people could throw paint and make a mess of the Tide jumpsuits and then would see how easily it came out washing on cold using Tide’s formula.

Insight: Young adults don’t know the impacts of washing on cold so make it fun and messy

Tagline: Thats the Cold Truth.

Vibe for the Campaign: Glitter bomb meets paint.