This out of home campaign was for a different demographic of people for the dating site. I chose to go the route of mama’s boys and the copywriting is done in the voice of their moms. I think it provided a funny and relatable result.

Insight: Dating apps also help the family of someone looking for a partner.

Tagline: The dating app where you can leave your nest and join our hive.

Vibe for the Campaign: Your mothers favorite decor and weekly knitting project.